Updated press release (04/04/06)

Contact: Evan Bender FOR IMMEDIATE RELEASE Tel: (647) 296-0090
email: eb04fk@student.ocad.ca
Web: http://www.pollut.wordpress.com

WHAT’S REALLY POLLUTING TORONTO?

Why “Pollüt”? Pollution is a term that is exhausted by overuse. It is common for urban dwellers to cognitively divorce themselves from the concepts
of the environment and pollution. These terms have become exotic; they now convey
an untouchable elsewhere-ness. In truth, pollution exists everywhere; it is an
immersive reality of daily life, and appears in some unexpected forms which many
Torontonians have not yet paused to consider.

In anticipation of Earth Day 2006, a group of second-year students in the Industrial
Design program at the Ontario College of Art & Design invite Toronto to experience
Pollüt, an exhibit which aims to expand awareness of the pollution encountered every day in the GTA. Through a variety of media, and with the incorporation of powerful imagery and
compelling metaphor, each student work confronts a unique form of pollution and
invites the viewer to consider both its mundane and surprising incarnations.

Opening night: Wednesday, April 19th 2006 / 7pm-2am
The Drake Hotel* /Free Admission to the Public
*venue requires ages 19 +
‘Earth Day’ weekend: Saturday, April 22nd – 23rd 2006 / 12pm-10pm
Toronto City Hall
Free admission to the Public
CNE ‘Green Arm’ 2006: August 18th – September 1st 2006 / CNE hours
Canadian National Exhibition (location TBD)
CNE admission
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For more information about the Pollüt exhibition or for media and sponsorship
inquiries, please call Evan Bender at (647) 296-0090 or email
eb04fk@student.ocad.ca